Sep
15
Broadcast Networking
Posted by the Networking Goddess in Types of Networking, Getting Leads, General
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Broadcast Networking
Networking is the process of building strong mutually-beneficial relationships. In order to do that, we need to meet people. There are some interesting ways to do that, which I call “broadcast networking”- telling as many people as you can about you in a non-threatening, professional way. Here are some ideas:
1. Use community bulletin boards at local stores. These can be used to post your business card, lead requests , requests for help, for sale items, help wanted..all sorts of things that get your name out to the public.
2. Join organizations- and not just business ones. You can meet a lot of people through civic groups, religious groups, social groups, Fraternities, and other none business groups. Remember with these groups, you need to give first, before you can take.
3. Use the media- Press releases and news stories are great exposure. And don’t forget the non-business releases and stories you could post. These also serve to get your name out there.
4. Family and friends - These people can be great help by asking “who do you know” questions… Who do you know that lives in this neighborhood? Who do you know that’s a printer? Who do you know that’s looking for a babysitter? Who do you know?
Broadcasting your wants and needs is called “all out massive action”. Through this action you can narrow down the field of persons you wish to build stronger relationships with.
Nancy
Your Networking Goddess
Sep
15
Tip: Referrals From Strangers
Posted by the Networking Goddess in Networking Tips, Getting Leads
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Referrals From Strangers
This week’s tip was shared with me by one of my readers. This is EXCELLENT!
Nancy,
I’m doing my income taxes and took a break to read my mail, among which was your excellent ezine. In reading it, with income tax numbers fresh in my head, I realized that I made a “mighty” connection last year by networking with a complete stranger, a connection that yielded me more than $10,000. I think your readers might profit from this tip.
Each week, I try to do one thing that is far-out, i.e., I follow a lead that is somewhat remote. For example, if I saw on CNN’s Pinnacle an individual whose work philosophy parallels a book I’ve just written, I will send that person the book. Sometimes, though, I just send a letter.
Last year, I heard about a woman who has been very successful with a national program geared toward a specific segment of the employment population. I wrote to her, suggesting that we might partner in some way. She wrote back, but–quite honestly–didn’t seem too receptive. A week later, I had a phone call from a state government, asking me to submit a proposal for training. Naturally, I asked how they even knew I existed and was told that the woman had recommended me. In 1998, I earned over $10,000 from that
organization, thanks to someone I have never even met. (Of course, I’ve thanked her profusely several times since.)
The story continues–I’ve just been awarded a two-year contract to continue working with that same state agency! Most of my far-out leads never materialize into anything more than possibilities. But the ones that do have been breathtakingly rewarding.
Regards,
Marlene Caroselli, Ed.D.
Nancy
Your Networking Goddess
Sep
15
Tip:Develop a “Networking Neighborhood” Booklet
Posted by the Networking Goddess in Types of Networking, Networking Tips, Networking Groups and Functions, Getting Leads
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Develop A *Networking Neighborhood* booklet
Include within your networking circle a *Welcome to Our Networking neighborhood* booklet, which you can distribute to all your new clients. The booklet should contain the names, contact information, and business descriptions of your networking friends. Display Business cards in a holder or photocopy them into the booklet.
This booklet is telling your clients that the companies and services listed within, are Companies you know and trust, therefore you are recommending great services and products. If your client needs a plumber or a hairstylist, etc., they will often use these booklets First, because YOU recommended these companies. A referral carries much greater weight then any phone book listing.
I have found this booklet to be VERY effective for group networking and for growing your business. My Chapter members use these and I have personally seen clients and potential clients keep these booklets for YEARS, continually bringing business to those listed within the booklet.
Nancy
Your Networking Goddess